Shopping at Amazon? EBay will match its prices

In its latest attempt to woo online shoppers from Amazon and other rivals, eBay on Wednesday said it will start matching the prices of certain products.

The e-commerce marketplace announced it will lower prices of nearly 50,000 products on its Deals site if the same product is sold cheaper at Amazon, Walmart, Target or other major retailers. For shoppers to get the price-matching coupon, they need to contact eBay’s customer service team.

“Consumers are still very price-conscious,” said Hal Lawton, senior vice president of North America at eBay, in an interview with Reuters. “Post-2009 and 2010, value just became an even stronger consideration for where they shop and what they buy. That really hasn’t waned even though the economy has strengthened.”

In an increasingly saturated e-commerce market with old retailers like Walmart and new online-only marketplaces like Jet.com (recently bought out by Walmart) both entering, eBay has been rolling out new features to keep up.

In March, eBay announced a 3-day guaranteed delivery on 20 million items across its site — a slightly slower replica of Amazon Prime’s two-day guaranteed delivery. The guaranteed delivery will roll out in the fall, and the company guarantees a full refund if the package is not delivered in time.

In 2015, eBay introduced an Amazon Prime-like customer loyalty program.

EBay’s price-matching rollout is nothing revolutionary, however. Walmart, Target and Sears match lower prices as well.

Despite intense competition, eBay has been on solid footing for the past several years. Credit Suisse raised eBay’s shares to outperform its expectations in 2017, calling the San Jose-based company “a rare value story” in the topsy-turvy Silicon Valley.

Photo: eBay will start matching prices on more than 50,000 goods on its Deals site. (Courtesy eBay)

 

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  • saimin

    What’s the point of forcing users to jump through hoops to get the same price on EBay that you get by clicking a button on Amazon? Can you get the price match refund after the fact if you see a cheaper price on Amazon a week after buying on EBay?

  • Alan

    Maybe I’m missing something obvious, but how would eBay make up the difference between what the seller is offering and the guarantee price?

    • Naren

      “The e-commerce marketplace announced it will lower prices of nearly 50,000 products on its Deals site if the same product is sold cheaper at Amazon, Walmart, Target or other major retailers.”
      From the above statement, it seems that this price match applies only for the items on eBay Deals. Not all items are eligible to be listed under Deals. If the seller/item meets eligibility, gets listed and the price is higher, then eBay might eat up the difference in the price. Those are my 2 cents.

  • The price on e-Bay might be a match, but if you get ripped off, you are pretty much on your own. The sheer hassle of dealing with e-bay’s awful refund process (PayPal stinks) makes a dollar or two at Amazon a lot more interesting.

    And then there is the free shipping…(sort of).

 
 
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