Apple wants you… to switch from Android to iPhone

“Life is easier on iPhone,” Apple declares on a newly unveiled web page meant to woo Android users to switch.

The iPhone maker is also throwing in an offer for trading in an old Android for up to $260 credit toward a new iPhone, which it describes as “the world’s most loved smartphone” — if it does say so itself.

Apple’s new push comes a couple of weeks after it reported a 1 percent decline in iPhone sales in the second quarter compared with the same period a year ago, although revenue from the iPhone rose.

Sales of iPhones had been declining over the past few quarters before they rebounded during the first quarter, which included the holidays.

Apple CEO Tim Cook said during the company’s earnings call earlier this month that would-be iPhone buyers might be holding off on buying new phones amid high expectations about the company’s release of a 10th anniversary iPhone this fall.

The web page touts the following as the iPhone’s selling points: its camera, its speed, its privacy protection, its customer support from “real human beings” and more.

Although iPhones are the most popular smartphones in the United States, Android phones from different manufacturers still outnumber them. According to comScore’s most recent numbers, for the quarter ending in March 2017, Apple’s iPhone had 44.5 percent market share, while Android smartphones had 53.4 percent.


Photo: Apple CEO Tim Cook introduces the iPhone 7 at the Bill Graham Civic Auditorium in San Francisco on Sept. 7, 2016. (Gary Reyes/Bay Area News Group)


Tags: , , ,


Share this Post

  • Jack Smith

    Really looks desperate on Apple. We already have iPhones the place Apple is losing us is the other products you use around your phone.

    In the last few months we replaced out AirPort Extremes with Google WiFi. Apple ended AirPort development late 2016 and there is ZERO chance we were going to have a network product no longer developed. Saw on the Google WiFi is now the most popular Mesh product on the market. Why would Apple gives this away? (Google WiFi are incredible and highly recommend, BTW).

    My wife is an excellent photographer and takes beautiful photos on her iPhone. But to view those photos we use a 4K Chromecast and a Nvidia Shield (AndroidTV). Why? No product from Apple that supports 4k and/or HDR. Simply insane in 2017.

    Wife has family over and showing the photos and she uses Google Home and Google Photos and just commands show picture of Jimmy snowboarding, Sally building sand castle or whatever. No product from Apple to do this. Entire room was blown away and think we accidently sold a few Google Homes. Why would Apple be letting this happen?

    We already have iPhones! What on earth is going on at Apple?