Porsche Digital opens Santa Clara office, creates 100 jobs

Porsche Digital is opening an office in Santa Clara in a quest to tap the brainpower of Silicon Valley and meld cutting-edge technologies with the automaker’s vehicles, the company said Friday.

The Germany-based vehicle maker said about 100 people will work in the Santa Clara office.

“The car is the ultimate mobile device of the future, and the future is being written in Silicon Valley,” said Thilo Koslowski, managing director of Porsche Digital.

Thilo Koslowski, Porsche Digital managing director

The maker of sports cars said it hopes the digital technology center will enable it to forge new partnerships, cooperate with venture capitalists and invest in new companies.

“The office will focus on the topics of digitalization, connectivity, and smart mobility,” Porsche said in a statement on Friday.

Porsche Digital, which was founded in May 2016, is based in Germany. In addition to the Santa Clara office, the company also has decided to open offices in Asia.

“It is particularly important to be right next door to leading IT companies in the USA,” Koslowski said. “This allows us to identify trends early and invest in new technologies at the right time.”

Palo Alto-based Tesla Motors initiated the concept of automakers establishing a significant presence in Silicon Valley. But Tesla was a homegrown maker of electric vehicles with roots in the world’s leading tech hub.

Yet more recently, automakers with their home bases in Detroit, Japan and Europe, have ventured into Silicon Valley with standalone offices, hoping to learn from some of the leading inventors in the world.

“In addition to our own potential for innovation, above all we want to form strong partnerships,” Koslowski said. “In order to tailor the Porsche experience to the specific needs of our customers, we need to recognize the innovations that are relevant to us and bring them to the market.”


Photo: Porsche Digital is opening a Santa Clara office and will hire 100 at the location in a push to tap Silicon Valley’s vehicle-related brainpower.  (Porsche Digital)


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