Instagram reaches 700 million users

Instagram on Wednesday said that it has 700 million monthly active users, another milestone for the Facebook-owned social media site.

The company added 100 million monthly active users in just four months. Instagram said it’s made it easier for people worldwide to join the site, share their experiences and connect with friends and family.

The tech firm has been adding new features, including live video and disappearing messages. Like Snapchat, it also has a tool called “Stories” so users can post videos and photos that only stay on the site for 24 hours.

Instagram CEO Kevin Systrom has credited “Stories” to Snapchat, but told The New York Times that he thought it was a brand-new digital ad format like a news feed on a social media site rather than a feature.

“I don’t know much about the history of cars, but let’s say the Model T was the first car,” he told the media outlet. “So what do you think the first car company other than Ford was thinking? Are we copying Ford, or is this a new mode of transportation that everyone is going to have different takes on?”

So what’s the secret to Instagram’s success? Systrom said the company analyzes areas that hinders the service and tries to get rid of them. That includes how decisions are made internally at the company.

“The primary reason we’ve scaled more quickly in the last 100 million is that we’ve figured out that as we’ve scaled, we’ve had to unbreak ourselves,” he said.

Photo: An Instagram employee takes a video using Instagram’s new video function at Facebook’s headquarters during a media event in Menlo Park, California on June 20, 2013. (Josh Edelson/AFP/Getty Images)




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