Secretive technology firm Magic Leap has put out some stunning, tantalizing imagery from its work in augmented reality.
In one clip, a whale breaches through a gymnasium floor and splashes down on boards turned to water. In another, a tiny elephant floats upward from cupped hands.
Marketing materials hint at applications in education, health care, entertainment and gaming.
But now, thanks to Golden State Warriors’ forward Andre Iguodala, we know a bit more about what Magic Leap — funded to the tune of $1.4 billion-plus by Google, Chinese e-commerce giant Alibaba and legendary Silicon Valley venture capital firm Andreessen Horowitz — plans to do with its technology.
In an interview with tech website CNET published April 13, Iguodala discussed a demonstration he received of Florida-based Magic Leap’s technology. It appears much of what he described had not previously been let out of the bag.
He began his discussion by saying, “I don’t know if I’m allowed to say,” then went ahead and provided some very interesting insights into the company’s product.
To use Magic Leap’s technology, people would don a device that’s “so small” that “it’s almost like you have a pair of sunglasses on,” the six-foot-six-inch player said.
That little elephant from the marketing imagery, or another computer-generated entity, “could basically be your Siri,” Iguodala suggested, referring to the virtual assistant in Apple’s iPhones.
And the device would allow users to operate smart-home devices to control lights, heating and the oven, he said.
Also, it could be used to “throw an 80-inch-screen TV on the wall and see the TV.”
Parents could use Magic Leap in home-schooling their kids, said Iguodala, who according to CNET has invested in more than 15 tech firms involved in e-commerce and wearables.
“When they have Magic Leap on they can be in class with other kids and see the other kids and then see the teacher and the teacher can see them.”
Iguodala called the technology “disruption of life.”
“You can impact lives all over the world.”
Photo: Golden State Warriors’ Andre Iguodala dunking the ball against the Memphis Grizzlies in the first quarter of their game at Oracle Arena in Oakland on March 26, 2017. (Susan Tripp Pollard/Bay Area News Group)