Twitter gauges interest in premium subscription for TweetDeck

Twitter is exploring whether celebrities, journalists and other professionals would pay a monthly subscription fee for a premium version of TweetDeck, a social media dashboard that helps users manage multiple accounts and track tweets.

The San Francisco tech firm has been conducting a survey to gauge interest in additional TweetDeck features, which could include an ad-free experience, priority customer support, analytics and more.

Twitter, which has 319 million monthly users, is trying to become profitable and charging a subscription fee would be another revenue source. Revenue growth has slowed down for the tech firm as the competition for ad dollars heats up.

Andrew Tavani‏, a journalist affiliated with the New York Times, tweeted out a screenshot of what an advanced version of TweetDeck could look like. In the survey, Tavani noted, Twitter is exploring a monthly fee of $19.99 for the premium version.

Twitter spokeswoman Brielle Villablanca said in a statement that the company is conducting the survey to assess interest in a new and more enhanced version of the dashboard.

“We regularly conduct user research to gather feedback about people’s Twitter experience and to better inform our product investment decisions, and we’re exploring several ways to make TweetDeck even more valuable for professionals,” she said.

Twitter acquired TweetDeck in 2011 for more than $40 million, according to media reports.

The company doesn’t appear to have any plans to get rid of the free version of the service.

In 2016, Twitter raked in $2.5 billion in revenue, but posted a loss of $457 million.

Photo Credit: LEON NEAL/AFP/Getty Images

 

 

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