Tesla rival Lucid sets price for its luxury EV

Another Tesla rival is stepping up in the electric vehicle market — Lucid.

The Menlo Park-based startup announced today its new sedan, the Lucid Air, will carry a base price of $60,000 — a point between the Tesla Model S and the anticipated Model 3. The Lucid Air could cost a California owner $50,000, after a $7,500 federal tax rebate and a $2,500 state rebate.

Lucid revealed the four-door sedan in December in Fremont, showing off a prototype with 240 miles of range on a single charge and interior styling influenced by private jets. A base version of the Air will come with 400 horsepower in a rear-wheel package, two trunks, four screens and hardware for an eventual suite of autonomous driving software.

“It will provide superior comfort, a better user interface, and better performance than comparably priced BMWs and Mercedes-Benzes,” the company said.

The company, led by former Tesla executives, aims to manufacture 10,000 vehicles in its first year of production. Lucid has chosen a site in Arizona for its factory, but has not yet established a manufacturing site.

Lucid also plans to release a “launch edition” with a sticker price over $100,000. The package would include a 315-mile range, luxury trim and audio system and a unique color and trim package. No details about timing were released.

Although Lucid says it will compete on performance and features with German luxury vehicles, it also takes aim at Tesla.

Tesla offers a Model S with 75 kilowatt-hour battery and 259 miles of range for $78,000 before tax rebates. Tesla has another advantage — the Palo Alto automaker has been manufacturing the Model S since 2012.

The Model 3 is expected this year, with a base price of $35,000 for the all-electric sedan. Tesla has recently been spotted testing the car near the SpaceX headquarters in Hawthorne, California.

GM introduced the Chevy Bolt late last year, taking the all-electric hatchback to market in a handful of states including California. The $37,500 Bolt comes with a 238 mile range.

Photo: Journalists look over the new “Air” electric car by Lucid Motors on Wednesday, Dec. 14, 2016, in Fremont.  (Aric Crabb/Bay Area News Group)


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  • Like to see Lucid truly engaging the tech in an elegant way, and without the fraud hanging over Musk and SpaceX.