Dear Elon, I have an idea…

Yes, Bria, there is an Elon Musk.

Bria, a fifth-grader in Michigan, wrote a fan letter to the tech mogul, praising Tesla, green energy and suggesting a new marketing tactic for the electric vehicle company with no advertising budget.

The girl suggested the company hold a contest for fans to make their own Tesla commercial. The winner, she said, should have their advertisement aired on TV and receive something — maybe free Supercharging “or a Model 3 Easter Egg or something.”

Musk re-tweeted the post. “Thank you for the lovely letter,” Musk wrote. “That sounds like a great idea. We’ll do it!”


Musk brags that the company has so far spent nothing on advertising — in direct contrast to the billions spent by traditional automakers to move customers into their cars and out of their dealership lots. Automakers also sell multiples more than the niche electric vehicle maker.

Musk has hinted that Tesla may have to promote the company as it spreads into new products. Social media apparently can only take a company so far.

Legions of Musk fans have posted videos of their electric vehicles, and even produced ads in computer-generated images. One features a caveman struggling to make the first automobile — before discovering a revolutionary Model S.

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Bria’s father writes for a car website. His daughter sent the letter to Tesla headquarters in Palo Alto, but the dad sent it along via social media just in case the paper version got lost in the shuffle.

Bria said she wants to be a politician when she grows up and spread the word about clean energy. “Also, your idea for these Tesla cars is the best thing I’ve ever seen. I hope that when I’m older I can drive a Tesla,” the girl wrote.

Dad, her Sweet 16 will be here soon. Start saving.


Photo: Tesla CEO Elon Musk listens as President-elect Donald Trump speaks during a meeting with technology industry leaders at Trump Tower in New York, Wednesday, Dec. 14, 2016. (Evan Vucci/AP)


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  • Funny how children with suggestions, open letters, even criticism, always get a response… Oh well, I guess that makes for great advertising too.