Facebook is rolling out a video app for television

Watch more Facebook videos on your television?

Yes, there’s going to be an app for that.

The social media giant, which has been making bigger bets on video, said Tuesday that it was launching a video app for Apple TV, Amazon Fire TV and Samsung Smart TV.

“People are watching and sharing more video on Facebook than ever, and we’re focused on continuously improving the video experience,” wrote Dana Sittler, Facebook’s product manager, and Alex Li, Facebook’s engineering manager, in a post about the topic.

The tech firm released a way to stream video on television last year, and Facebook said the video app is an expansion of that effort. Facebook’s push to stream more video will also give the company another way to capture more ad dollars.

Facebook also made other tweaks aimed at making it easier to view videos on the social media site, including a larger preview of vertical videos in News Feed.

Other social media companies are making a push for the bigger screen, too. Last year, Twitter launched video apps for Apple TV, Microsoft’s Xbox One and Amazon Fire TV.

Facebook doesn’t break out how much money it makes from video ads, but Facebook CEO Mark Zuckerberg has said that the tech firm is focusing first on shorter videos. In addition to live video, video filters and 360-degree video, the company rolled out a video tab so users could find that content in one place.

“I’ve said before that I see video as a mega trend on the same order as mobile,” said Zuckerberg in a conference call this month after the tech firm released its earnings. “That’s why we’re going to keep putting video first across our family of apps and making it easier for people to capture and share video in new ways.”

Photo: KAREN BLEIER/AFP/Getty Images


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