After Trump win, New York Times saw most digital subscribers since 2011

Is President Donald Trump making The New York Times great again?

In the fourth quarter of 2016, when Trump shocked the nation by winning the election, The New York Times picked up 276,000 new digital subscribers — the company’s best quarter since launching its pay model in 2011.

It appears whether people were overcome with joy or shrieking in terror over Trump’s shocking win, they all had one thing in common — they were going to www.nytimes.com to keep up with Trump’s latest antics.

“The continued excellence of our journalism and our consumer-first focus led to incredible strength in our circulation business, both in the fourth quarter and for the full year,” Mark Thompson, president and CEO, wrote in a news release Thursday that revealed the company’s latest earnings. “As of today, we have passed the 3 million paid subscription mark (print and digital), a significant milestone.”

That’s got to be a barb in Trump’s side. The president has repeatedly criticized The New York Times for what he calls unfair coverage of him, and likes to refer to the newspaper as “failing.”

The irony wasn’t lost on Thompson, who needled the president during the company’s earnings call Thursday, responding to Trump’s claims that the paper’s audience and subscriber numbers were “dwindling.”

“Not so much, Mr. President,” Mr. Thompson said, according to a New York Times story on the earnings. “We had spectacular audiences in the quarter.”

Of course, the entire print journalism industry continues to struggle. The Times reported its total revenues for the fourth quarter of 2016 decreased 1.1 percent from the same time period the year before, and its print advertising revenue decreased 20.4 percent.  Operating profit fell almost 37 percent in the fourth quarter compared to the year before.

Photo: This file photo taken on April 28, 2016 shows the sign on the west side of the New York Times building at 620 Eighth Avenue in New York. (Don Emmert/Getty Images/AFP)

 

 

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