A weak pound equals price hikes in Apple’s UK App Store

The pound is down. And the apps are about to go up.

In price, that is.

It looks like one of the effects of the U.K.’s vote to leave the European Union is about to be felt where it really hurts… in the prices Apple charges in its U.K. App Store.

According to Bloomberg, Apple is raising the prices of App Store purchases in the U.K. by as much as 25 percent due to the recent drop in value of the British pound. And that drop has been directly tied to the U.K.’s vote last summer to begin taking steps to exit the European Union, a process we all know now as Brexit.

What the Apple price increase means is that an app in the U.K. that cost the British app purchaser 79 pence will go up to 99 pence. For us Americans, that means an app that costs 98 cents will cost $1.23 when the price increase goes into effect in the next seven days. As of today, one British pound will get you about $1.24.

For those curious about it, the top-selling paid app on the U.K. App Store is The Official DVSA Theory Test Kit for Car Drivers by TSO (The Stationary Office). And what is that, you might ask?

Well, according the app’s page on the App Store, it’s “The ONLY OFFICIAL Driver and Vehicle Standards Agency (DVSA) app for the Car Theory and Hazard Perception test. Written by DVSA – the people who set the tests.”

And you can have it, for now, for 4.99 pounds, or $6.18.

Photo: Apple iPhones showing various apps from the App Store. (Bay Area News Group archives.)


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