Facebook looks ready to test showing ads in the middle of videos

By now, you’ve certainly watched somewhere between one and who knows how many videos on Facebook. In fact, Facebook says videos have become so popular that its users are watching 100 million hours worth of videos a day on the social network.

That’s all well and good, but the bottom line for Facebook, and for many video producers, is to make money. And it now appears Facebook is going launch a new effort to turn those videos into cash registers.

According to Recode, Facebook is set to test out a new ad platform in which it will let video producers put ads into their videos after someone has watched the clip for a minimum of 20 seconds.

So, imagine you’re watching a clip that your local news station has put up on its Facebook page. Facebook will give the video producer the ability to put an ad — let’s call it what it really is, a commercial — into the video after you’ve spent 20 seconds watching the thing. Recode said Facebook will sell the mid-roll ads and give the video producer 55 percent of the ad sales, which is similar to what YouTube does with some of its in-video ads.

The hope is that Facebook, with its more than 1 billion users, can entice video-content makers to invest the time necessary to create videos that will get people to watch long enough so that the ads will appear and everyone can make some money. The ads are also said to appear only in videos that run for a minimum of 90 seconds.

Photo: Facebook app icon on an iPhone. (Bay Area News Group archives)


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  • saimin

    If the idiots actually do this, I will stop watching Facebook videos. Just saying.
    Video quality on Facebook is terrible compared to YouTube anyway.

    • Lindzi Graham

      Lets face it, its usually only cats or cute kids anyway, I won’t be too sad