Cyber Monday: What’s hot online, and how much we’re spending

Today’s Cyber Monday, and in case you haven’t been bombarded with a million emails from all the retailers you’ve ever patronized, online is the place to be.

Adobe is so confident of it that it’s predicting online sales today will total $3.36 billion, a 9.4 percent increase from last year. (As of 10 a.m. Eastern time, Cyber Monday sales had already brought in about $540 million since midnight.)

Today’s cyberspace shopping frenzy follows the 16.4 percent year-over-year increase in online holiday sales so far this year — from Thanksgiving to Sunday — which Adobe says totaled $9.36 billion.

What are the hottest-selling items online? Adobe says the top-grossing electronics are Samsung and LG 4K televisions, and Apple iPads. The top-grossing toys are Star Wars Lego sets, Razor electric scooters and DJI drones. Most of these product categories, such as TVs, tablets and toys, saw double-digit price declines, Adobe said in its report. For example, television prices are down 22.4 percent year over year.

Adobe Digital Insights, which has been tracking these online-shopping numbers since 2012, says its figures are based on 23 billion visits to the online sites of the top 100 U.S. retailers.

The Merc’s Michelle Quinn pointed out over the weekend that some stores, such as Walmart, are in the midst of a Cyber Week. She warned that there may come a point when the whole year is just one big online shopping extravaganza. Adobe will have a lot of tracking to do.


Photo: A 9.7-inch iPad Pro. Apple’s iPads are among the hottest-selling electronics online this Cyber Monday and over the Thanksgiving weekend, according to Adobe. (Karl Mondon/Bay Area News Group)


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