Apple does Black Friday in its own inimitable way

Apple doesn’t put on too many sales. In fact, Apple usually only cuts its prices when it comes out with a new version of something, and then it drops the price of the older gadget by, say $100.

This year, Apple is breaking with tradition and getting in on the Black Friday bandwagon. But, with Apple being Apple, the company is doing things its own way when it comes to post-Thanksgiving deals.

First off, the company is offering Apple gift cards as an incentive for buying an iPhone, Mac, iPad, or other product. Cool, right?

Well, here’s the deal…

Sure, you can get a $150 Apple gift card, but…It’ll cost you at least $999 to get one. That $999 is the full price of the cheapest MacBook Air. You can also get one of those $150 gift cards if you buy the MacBook Pro, which costs between $1,299 and $1,999, but not one of the new ones with the Touch Bar, and iMacs aren’t included in the gift card deal, either.

How about an iPad? Hey, a $100 gift card as a reward for buying an iPad is nothing to sneeze at, right? However, you have to buy either the iPad Mini 4 or iPad Air 2, each of which cost $399, or the iPad Pro for $599 to get that deal. Again, you have to buy one of those iPads at full price to get the gift card.

If you buy an iPhone SE for $399, an iPhone 6s for $549 or an iPhone 6s Plus for $649, you can get a $50 Apple gift card. Did I mention you need to pay full price, too, for the gift card deal?

And a $25 gift card can be yours for spending $149 on an Apple TV, or if you pony up $269 to $299 for one of the Series 1 models of the Apple Watch. At full price, of course.

So, get out your credit cards, and map out your way around the Apple Store, either in person or online. That gift card is waiting, just as long as you have the right gadget in your checkout basket.

Photo: Phil Schiller, Apple’s senior vice president of worldwide marketing, talks about Apple’s iPhone lineup during a September event in San Francisco to announce new products. Apple is putting its own twist on Black Friday by offering Apple gift cards if someone buys certain items at full price. (AP Photo/Marcio Jose Sanchez)


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