Facebook is going to get even noisier with personal political endorsements

Prepare yourselves, Facebook users.

Just in time for tonight’s third and final presidential debate, the election season is about to get even noisier.

Facebook, which appears to see itself as the nation’s voting promotion tool, has just made it easier to endorse a candidate, as CNN Money reported. (Last month, the social networking firm promoted registering to vote, as CNET reported.)

Friends and acquaintances will be turning to Facebook to tout their political endorsements, from supporting the local dog catcher to touting their pick for the U.S. president.

Here’s how it works: On a candidate’s page, users can click on endorsement, write a few words and then press “Endorse.”

Your promotion will appear in your own timeline and may also appear on the candidate’s page. (For more on how to do this, go to Facebook’s Help Center).

On the candidate’s page, it’s also possible to see all one’s friends who have offered endorsements.

For some, this new tool will be a welcome way to participate more fully in the political process.

For others, it may be a reason not to check Facebook for a few weeks.

About 30 percent of internet users have experienced harassment, according to a recent poll commissioned by Craig Newmark. founder of Craigslist.

The Verge points out that the feature isn’t limited to the election. “It’ll be available for any future political campaigns providing candidates.”

That means, political engagement — for better or worse — never has to end.

Above: Donald J. Trump, the GOP presidential nominee, and Hillary Clinton, the Democratic nominee. (AP Photo/Mary Altaffer, Chuck Burton)


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