Apple iPhone 7 pre-orders strong, say Sprint and T-Mobile

When analysts heard last week that Apple would not be releasing first-weekend pre-orders for the iPhone 7, at least one said it was an indication that the company knew its product was “mature.” But Sprint and T-Mobile, two of the nation’s biggest wireless carriers, on Tuesday said their pre-orders show plenty of demand for Apple’s newest smartphone.

T-Mobile said orders for the iPhone 7 and iPhone 7 Plus over the weekend (Friday through Monday) “shattered all previous pre-order records” at the carrier. It also said pre-registrations before then also broke records.

Sprint said pre-orders were up more than 375 percent in the first three days compared with last year.

Neither of the rival carriers provided actual numbers of orders, but both T-Mobile CEO John Legere and Sprint CEO Marcelo Claure attributed the rise in numbers to their networks’ superior offerings, of course.

The carriers’ reports contradict a survey released Monday that said iPhone 7 demand was down compared with the demand for the iPhone 6 last year.

Apple shares are up more than 2.5 percent to $108.11 amid a mostly down day for the stock markets.

The new iPhones will be available at stores starting Friday.


Photo: Apple CEO Tim Cook introduces the iPhone 7 at the Bill Graham Civic Auditorium in San Francisco, Calif., Sept. 7, 2016. (Gary Reyes/Bay Area News Group)


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    Failing to release first-weekend sales has nothing to do with a mature product. Tim Cook told us the reason — the early numbers are more of an indicator of supply, not demand. And we already know supply is constrained. Year after year, this number is misinterpreted & the analysts reach the wrong conclusion every year. Apple finally said “Enough!”