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Pokémon Go just keeps going and going and going.

Now comes word from the folks at app-analytics firm Sensor Tower that one of the most virally insane virtual-reality games that ever swept the planet has really been raking in the digital dough to the tune of more than an estimated $200 million.

You can barely cross an American street these days without running into a Pokémon Go posse passing you like some scene out of Night of the Living Dead.

I’m not kidding. I ran into a group last night downtown and it was as if I’d entered . . . THIS!

By SensorTower’s estimates, the game has now brought in enough net revenue from players to make history in the app-driven revenue-generating world, says a post in USA Today:

According to SensorTower, Pokémon Go quickly outpaced the two previous titles considered to have the best opening months on mobile: Supercell’s Clash Royale and King’s Candy Crush Soda Saga. Both titles generated buzz through the popularity of its predecessors: Clash of Clans and Candy Crush Saga, respectively. During its first month, Clash Royale generated nearly $125 million in revenue, finds SensorTower. Meanwhile, Pokémon Go netted seven times more revenue than Candy Crush Soda Saga, which opened with roughly $25 million.

According to a VentureBeat post citing SensorTower data, the game is making more money and getting downloaded more right now than any other iPhone app in the United States.

The GPS-powered hide-and-seek free-to-play game in the U.S., and it performed a quick attack to get to No. 1 on the download charts in less than 5 hours. That is one-third of the time it took the megapopular and addictive when it debuted earlier this year. Obviously, Bulbasaur, Charmander, and the rest of the Poké crew have the appeal to draw in fans in the .

Check this out:

pokemon-go-first-month-cumulative-worldwide-revenue

SensorTower’s Randy Nelson says that “this is not only a testament to Pokémon Go’s unparalleled popularity, but, when also viewed against Clash Royale’s first month, also speaks to how the measure of a hit game’s launch (at least from a revenue perspective) has changed in just two short years.”

Credit: SensorTower; Pokémon Go

The post Go, Pokémon Go, go! appeared first on SiliconBeat.