Walmart tests free shipping service, challenging Amazon

Walmart has announced it will test a free shipping service, a move that is seen as a bid to challenge Amazon.

ShippingPass is our new subscription program designed to bring you unlimited 2-day free shipping for one year with no minimum order,” Walmart said in the FAQ section related to the offering.

The backdrop of these efforts is an intensifying battle for dominance in e-commerce. is inviting people to sign up for a free, 30-day pilot program for the new service. The retail giant’s new service will compete with the Amazon Prime Service, which costs $99 a year. Walmart says the free shipping might cost only $49 after the free, 30-day trial.

“When you purchase ShippingPass, you don’t have to worry about minimum order requirements or shipping distance,” the retailer said on its site.

Customers can return or exchange any item by sending it back at no additional cost. They can also take the item back to a neighborhood Walmart.

“No matter how small the order or how far it needs to go, ShippingPass provides unlimited nationwide shipping,” Walmart said on its site.

More than 1 million products are expected to be available for free delivery in three or fewer days. “Bestselling products” will be the primary items available through the service, according to Walmart. Categories include baby, clothing, electronics and health and beauty.

Some experts believe that online shoppers may be looking for the cheapest shipping solution — not necessarily the fastest.

A 2013 survey of online shoppers, cited by the Wall Street Journal, showed that 92 percent of online shoppers were willing to wait four or more days for free delivery.

The survey found that respondents choose the most economical shipping option 75 percent of the time, and the fastest option 1 percent of the time.


Image: site with information about the new ShippingPass pilot program


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  • carlzilla

    Awful,awful service. Two days ? They’ve yet to hit that mark with us. You order, they ship it.Asked for cancellation when item not shipped,three days later item still unshipped, 4 days later ( on 2 day delivery promise) lo and behold, item arrives. Customer service ? NIGHTMARE.

  • Veteran.Joe

    Fal-mart are pushers of the ILLEGAL TOBACCO DRUG, which should be BANNED, NOW!