Two Twitter executives leaving company

Add two more executives to the string of Twitter departures.

Jana Messerschmidt, who heads business development and Nathan Hubbard, who leads media and commerce at Twitter are both leaving the company.

Recode first reported the departures, which were later confirmed by Twitter COO Adam Bain in a tweet.

The departures come as Twitter struggles to attract new users and investors raise concerns about the tech firm’s future.

On Wednesday, BuzzFeed, citing anonymous sources, reported that Twitter disbanded its commerce team and rolled back development of its buy button, which allows users to purchase products on the site. But the tech firm said in a statement that it made the changes months ago and is still investing in commerce.

“We made a change 3 months ago to INCREASE our investment in commerce by moving fully into Dynamic Product Ads after seeing the great early results (2x the CTR, 2x the conversion rates) we talked about in our Q1 earnings call. We have more product, engineering and business focus on commerce as a result of focusing on DPAs. The bottom line is DPAs work for advertisers and we will continue to invest in that product,” Twitter told the media outlet in response.

That same day Twitter executives at the company’s annual shareholder meeting also tried to assure investors that they could grow the company and its user numbers, calling 2016 a year of execution. Twitter CEO Jack Dorsey has said before that he’s focused on hiring this year and the company has brought in new employees, including  former American Express executive Leslie Berland as its chief marketing officer.

A number of employees have left since Dorsey, who also runs mobile payment company Square, took the reins as CEO.

In January, Dorsey confirmed that four top Twitter executives were leaving the company after the news broke earlier than the CEO expected. Twitter also laid off up to 336 employees or about 8 percent of its workforce in 2015.

Twitter’s shares closed down 0.7 percent on Thursday at $14.30 per share.

Photo Credit: Outside Twitter’s headquarters in San Francisco. (Justin Sullivan/Getty Images)

 

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