Lugg expands on-demand moving service to San Jose

It’s the question everyone dreads to hear — “Will you help me move?”

The sheer horror many people feel when faced with transporting an apartment of furniture, or even a single heavy item, is the driving force behind Lugg — a new on-demand moving app. Founded in San Francisco about a year ago, the company expanded its service to San Jose on Thursday.

“We like to say it’s your new friend with a truck,” said co-founder and CEO Jordan Brown.

The company operates much like Uber. Drivers with trucks or cargo vans sign up as “luggers” and are matched via the app with people who need items moved. The goal is to have a truck show up no more than 15 to 20 minutes after the request is made, Brown said. That quick turnaround could be especially handy for trips to Costco or Ikea, where customers need a way to get large purchases home. (No word on whether the luggers will stick around to help you put that Ikea couch together).

The average trip within a 10-mile radius costs about $50, Brown said. That includes a $35 base charge, plus an additional $2 per mile. Drivers keep about 60 percent of the fare, and the rest goes to Lugg.

The company expanded into Palo Alto and San Mateo last month. With the latest expansion into San Jose, users can request a truck from anywhere in the Peninsula, San Francisco or Oakland. Fremont and Hayward are coming soon, Brown said.

Lugg has raised about $4.5 million from investors including Sequoia Capital and SV Angel, Brown said, and also is backed by Y Combinator.

The company joins others in the on-demand moving space, such as Ghostruck, which offers service in San Francisco. Dolly and Wagon provide similar services in a handful of other major U.S. cities, but have yet to come to the Bay Area.

Dolly co-founder and CEO Mike Howell told GeekWire the team moved the company to Seattle because they wanted to avoid the “blaring noise and overcrowded hype of the Bay Area.”

Photo: A team of luggers picking up furniture from Costco. (Courtesy of Lugg).


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