Quoted: Being Jeff Bezos

“I dance into the office every morning.”

Jeff Bezos, Amazon CEO and more, in a new profile in Fortune.

You might be dancing into work, too, if you were worth… hang on, let us check the real-time wealth trackers from Forbes and Bloomberg… oh, almost $52 billion.

As Fortune’s Adam Lashinsky writes, Bezos is flying high as Amazon continues to grow and even bring in profit. The 52-year-old, who has been portrayed elsewhere as the driven leader of a cutthroat corporate culture, comes across as almost carefree in this profile — especially when talking about spending money.

On buying the Washington Post, his first and only newspaper:

“This is the first company I’ve ever been involved with on a large scale that I didn’t build from scratch. I did no due diligence, and I did not negotiate with Don [Graham]. I just accepted the number he proposed.”

On starting his space company Blue Origin:

“Nobody gets into the space business because they’ve done an exhaustive analysis of all the industries they might invest in and they find that the one with the least risk and the highest returns on capital is the space business.”

And in case you missed the ultimate softening of an image: In January, Bezos personally showed up to bring Washington Post correspondent Jason Rezaian home after he spent 18 months in an Iranian prison on spying charges. Bezos told Fortune: “I did it just for Jason. My motivation is super simple. But I would be delighted if people take from it the idea that we’ll never abandon anybody.”


Photo: Amazon CEO Jeff Bezos, left, unveils the new Blue Origin rocket, as Florida Gov. Rick Scott, right, applauds during a news conference at the Cape Canaveral Air Force Station in Cape Canaveral, Fla., Tuesday, Sept. 15, 2015. Bezos announced a $200 million investment to build the rockets and capsules in the state and launch them using the historic Launch Complex 36. (AP/Phelan M. Ebenhack)


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