Tim Cook talks iPhone, iPad Pro and security at Apple event

Apple Chief Executive Tim Cook kicked off the company’s special event Monday by addressing the ongoing battle with the FBI over Apple’s refusal to help unlock an iPhone used by one of the shooters in last fall’s terrorist attack in San Bernardino.

Speaking to an audience at Apple’s Cupertino headquarters, Cook mentioned neither the FBI, nor the San Bernardino attack by name. However, there was no doubt about the direction of Cook’s thoughts.

“We built the iPhone for you, our customers,” Cook said. “We need to decide as a nation how much power the government should have over our data and our privacy.”

Later in the event, Cook turned the stage over to Apple executive Greg Joswiak, who unveiled the iPhone SE, a new, 4-inch screen version of the iPhone. The iPhone SE will come in two models: a 16-gigabyte phone that costs $399 and a 64GB model for $499. The new iPhone can also be purchased without a service plan for $17 a month.

The iPhone SE runs on the A9 chip that is used in the iPhone 6S and iPhone 6S Plus. Orders for the iPhone SE can be taken starting on March 24.

Apple marketing director Phil Schiller showed off the new iPad Pro with a 9.7-inch screen with Retina Display that runs on the A9X processor. The newest member of the iPad family comes in three models: a  32-gigabyte version for $599, a 128GB model for $749  and a whopping 256GB tablet for $899

Cook also showed off some new bands for the Apple Watch, cut the price of the base model watch to $299 from $349, and talked about new features for the Apple TV that are part of a free operating system upgrade available today.

Photo: Apple CEO Tim Cook takes the stage for a product launch event March 21, 2016, at Apple headquarters in Cupertino, Calif. (Karl Mondon/Bay Area News Group)

 

 

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