Leonardo DiCaprio’s first Oscar win smashes Twitter records

If Twitter had a trophy for most-tweeted Oscar moment, the award would also go to actor Leonardo DiCaprio, who won his first Academy Award on Sunday.

DiCaprio claimed the title of best actor for his role in “The Revenant,” and the milestone also generated more than 440,000 tweets per minute, making it the “most-Tweeted minute of an Oscars telecast ever,” according to Twitter.

That moment surpassed the 255,000 tweets per minute sent when host Ellen DeGeneres tweeted out a star-studded selfie in 2014.

The Best Picture victory for “Spotlight” and  a sixth Oscar for “Mad Max: Fury Road” for best sound mixing also topped Twitter’s list for most social media buzz.

There were a total of 24.2 million tweets about the 88th Academy Awards. These tweets generated 3.9 billion views on and off the social media site, which also pop up on Google searches. In 2015, tweets about the award show were viewed  3.7 billion times worldwide, Twitter reported.

The San Francisco tech firm has been placing a greater emphasis on its strength in live events, noting in its annual report that the company will be focusing on live-streaming video in 2016. But it also faces competition from social media giant Facebook, which is also trying to grab more eyeballs for live events including sports.

While Twitter and Facebook attracted high traffic during the Oscars, TV critic Chuck Barney notes that the event appears to be the lowest-rated Oscar telecast in eight years.

Nielsen’s overnight data from 56 large U.S. TV markets shows that the program averaged a 23.4 rating and a 36 percent share of the homes using televisions from 8:30 p.m. to midnight EST. That’s down 6 percent from last year’s 25.0/38 and 16 percent below the 10-year high of 27.9/41 from two years ago.

Photo Credit: Leonardo DiCaprio wins an Academy Award for Best Actor. (Chris Pizzello/Invision/AP)


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