Pencil in Apple for March 21, but keep the eraser handy

Here are some upcoming events you can mark down on your calendar:

  • Daylight Saving Time (March 13)
  • Christmas (Dec. 25. But if you can’t remember this, then you might have problems.)
  • Super Bowl LI (Back to Roman numerals for the next game, set for Feb. 5, 2017.)

But when it comes to planning your schedule around upcoming Apple product-related events, well… Just make sure you use a pencil to write the date down. Because the odds are you will have to change your plans at least once before Apple puts an end to all speculation and confirms just when Chief Executive Tim Cook is going to show off some of the company’s newest gadgets.

The latest game of When Will Apple’s Next Big Event Be is reportedly set for March 21. At least that’s what BuzzFeed said Monday, citing “sources in position to know.” This new date comes not long after other reports recently said Apple was going to use March 15 for a special presentation to show off a new version of the iPhone, said to be called the iPhone 5se, as well as a new iPad Pro model, new Apple Watch bands and more support for Apple Pay.

Apple doesn’t always hold one of its own events every March — the company often waits until its annual developers conference in June for its first major announcements of the year — so it could be a big deal if Apple shows off a new iPhone next month. After all, Apple already said it expects iPhone sales for the current quarter to decline from a year ago, so Cook & Co. might want to try to stoke the market early this year, instead of waiting until the fall, like it usually does, to unveil a new iPhone model.

If Apple does, indeed, hold a company event on March 21, it will start a very busy week for the company. Apple is supposed to be in court on March 22 to file briefs related to its refusal to help the FBI hack into the iPhone 5c that belonged to one of the shooters in last December’s terrorist attack in San Bernardino.

Oh…When reached for any information about any possible event it might have, Apple said,”We don’t comment on rumors or speculation.”

We’ll keep our pencils handy just in case we need to change our schedules.

Photo: Apple CEO Tim Cook introduces the iPhone 6s during an Apple media event in San Francisco on September 9, 2015. (Josh Edelson/AFP/Getty Images)


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