Who would have thought that tweets could show how well a TV show is grabbing a viewer’s attention?
That’s what the television-rating company Nielsen found when they analyzed tweets and the brain activity of 300 people from the Bay Area, Chicago and Atlanta during eight prime time and cable shows.
The more a person tweeted, the more engaged their brains were in a television program, the study showed.
That means the TV show not only grabbed a viewer’s attention, but it tugged at their emotions. Television viewers are not only more likely to recall what happened on the show the more they tweeted about it, but remember ads that aired too.
Anjali Midha, Twitter’s global media & agency research director wrote that the study
“shows that Twitter can also be a valuable tool for TV networks, agencies and advertisers looking to better understand the total viewing audience.”
Photo Credit: Laura A. Oda/Bay Area News Group
