“Sesame Street” makes “VC” the letters of the day

Today’s episode of “Sesame Street” is brought to you by the letters V and C and number $1 million. And the V and C stand, respectively, for “venture” and “capital.”

Yes, that “Sesame Street,” the venerable 47-year-old children’s education program, is getting into the venture capital game. Sesame Workshop, the non-profit organization that runs “Sesame Street,” will partner with New York-based Collaborative Fund to launch Collab+Sesame, a new venture fund that will make investments in companies dedicated to childhood development programs and technologies. In a blog posting over the weekend, the Collaborative Fund said the two organizations will invest up to $1 million in prospective start-ups and provide support to their portfolio of companies.

Among the areas that Collab+Sesame will look to invest in are education and media, family development, educator tools and health and wellness. Collaborative Fund will be the general partner of the fund, and Tanya Heider, executive vice president of strategy, research, and ventures with Sesame Workshop, will manage the relationship with the fund.

The venture capital track is another in a line of new methods that Sesame Workshop is using to expand its reach and the Sesame Street name. Sesame Workshop has also entered into a partnership with Time-Warner’s HBO to begin showing new, first-run episodes of “Sesame Street” on the premium cable TV network that will then air on PBS nine months later. PBS has been the broadcast TV home of “Sesame Street” since the program’s inception.

(HT Wired)

Photo Credit: BANG archives

 

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