CES: Huawei aims at women with new watches

LAS VEGAS — Fitbit isn’t the only company trying to steal some attention from Apple Watch. So too is Huawei.

But while Fitbit is focusing on fitness¬†enthusiasts, Huawei is targeting “the ladies.”

At its press conference here before the annual CES trade show, the Chinese electronics company showed off two new versions of its own smartwatch. One model, dubbed the Jewel, comes with 68 cubic zirconia’s arrayed in a circle on its bezel. The other, called the Elegant, comes with a rose-gold plated body.

The new watches were explicitly designed with women in mind, Kevin Ho, president of the company’s BG handset business, said.

“We’re introducing two watches for the ladies,” Ho said.

That may be so, but the watches are the same size and shape as other versions of the bulky smartwatch, which Huawei introduced last year. Unlike Apple, Huawei isn’t introducing a smaller, less masculine-looking version of the gadget.

Still, the company is clearly targeting Apple by offering seemingly high-end watches at relatively inexpensive prices. The Jewel watch will cost $600, while the Elegant will cost $500.

By contrast, Apple offers versions of its smartwatch in actual rose gold — albeit without the zirconias — for prices starting at $10,000.

Huawei’s Jewel smartwatch, on display at the company’s press conference at CES in Las Vegas. (Troy Wolverton, Mercury News)


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  • kpom

    Apple also offers the Hermes.