Apple names new COO and new boss for the company’s App Store

Apple named Jeff Williams as chief operating officer, a post that potentially elevates Williams to the role of heir apparent to Chief Executive Officer Tim Cook.

At present, Williams oversees Apple’s far-reaching supply chain and operations. Williams, who has been with the company since 1998, also has been adding tasks such as heading the development of the Apple Watch.

“Jeff (Williams) is hands-down the best operations executive I’ve ever worked with,” Cook said.

“Williams had been doing the COO job already, essentially,” said Rob Enderle, an Oregon-based analyst who tracks the technology sector. “Apple was able to ease him into the COO job.”

The post of COO had been vacant ever since Cook left that role to become CEO in 2011.

“If we presume that Cook runs it like Steve Jobs did and the No. 2 person is the COO, that would suggest that Williams is the heir apparent,” Enderle said.

Williams becomes the fourth C-level executive at Apple. The others are Cook, Chief Financial Officer Luca Maestri and Chief Design Oficer Jony Ive.

The Cupertino-based company also announced that Phil Schiller, senior vice president of worldwide marketing, will expand his role to include leadership of the company’s App Store across all Apple platforms.

“Apple is more successful than Google at in monetizing its app stores,” Enderle said. “By putting a marketing guy at the head of the App Store means that it looks like Apple wants to preserve that advantage. That’s pretty smart.”


Photo: Apple Vice President of Operations Jeff Williams discusses ResearchKit during an Apple event in San Francisco on March 9, 2015. Apple named Williams as its new chief operating officer Thursday, Dec. 17, 2015, a job that hasn’t been filled since Tim Cook left the position more than four years ago to become CEO. (Associated Press)


Tags: , , , ,


Share this Post