As it approaches its post-Alibaba life, Yahoo is deciding what it wants to be, including which business units to close and sell, as well as what Yahoo’s core business should be, Recode reports.
For its new strategic plan, the company has brought in McKinsey & Co. to evaluate its business. Yahoo CEO Marissa Mayer has asked top executives to make a three-to-five year commitment to the firm, according to Recode.
At a recent event in San Francisco for employees, Yahoo unveiled a new initiative called Project Index, a mobile one-stop for search, Recode said.
The effort comes as Yahoo prepares to spin off its 15 percent in the Chinese Internet firm, a move that has been delayed, as Fortune reported.
Pressure has been on Mayer to turn around Yahoo, which she took over as CEO more than three years ago. Yahoo recently announced a search and advertising deal with Google, as Matt O’Brien wrote in the Mercury News.
Above: Yahoo CEO Marissa Mayer speaks at the company’s first mobile developer conference on Thursday, Feb.19, 2015. (John Green/Bay Area News Group)
The post Is this the beginning of Marissa Mayer’s Yahoo turnaround? appeared first on SiliconBeat.
