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FILE - In this Monday, March 9, 2015, file photo, Apple CEO Tim Cook speaks during an Apple event in San Francisco. Cook is joining a long list of magnates promising to give away most of the wealth that they amass during their careers. Cook mentioned his intentions in a story about him released Thursday, March 26, 2015, by Fortune magazine. After paying for the college education of his 10-year-old nephew, Cook says he will donate the rest of his money to philanthropic causes. (AP Photo/Eric Risberg, File)
FILE – In this Monday, March 9, 2015, file photo, Apple CEO Tim Cook speaks during an Apple event in San Francisco. Cook is joining a long list of magnates promising to give away most of the wealth that they amass during their careers. Cook mentioned his intentions in a story about him released Thursday, March 26, 2015, by Fortune magazine. After paying for the college education of his 10-year-old nephew, Cook says he will donate the rest of his money to philanthropic causes. (AP Photo/Eric Risberg, File)
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Cupertino-based Apple is offering all of its employees restricted stock, making it clear that the technology giant is a fierce competitor in the Silicon Valley talent wars.

The decision by Apple was outlined in a letter by Tim Cook, Apple s chief executive officer, that was issued to all of the company s employees.

A restricted stock unit, also known as an RSU, is issued to employees at the fair market value of the company s stock. When an RSU vests, they are considered income, and a portion of the shares usually are withheld to pay income tax. The employee receives the remains shares and can then sell them at any time.

This is an unusual step, and very special — just like our team, Cook wrote in the letter.

Typically, a publicly held program extends an RSU program primarily to a list of top executives or other top-level employees that the employer wants to target for retention. Its existence can also be a recruitment tool.

Apple decided to make the benefit available to every worker at the company.

This new program extends eligibility to everyone not covered by other RSU programs, effectively making everyone who works at Apple eligible for an RSU grant, Cook wrote.

An Apple spokeswoman confirmed that the Cook letter had been circulated and she verified that Cook was the author.

It s not surprising that Apple wants to be seen as  employee friendly. The company lately has been grabbing land and offices, both through sales and leases, in Sunnyvale, north San Jose and Santa Clara, part of a shopping binge to fuel future expansion. Plus, it s under construction with a huge new headquarters complex.

Apple also is undertaken these efforts amid a hiring boom in the technology sector in Silicon Valley.

Over the 12 months that ended in August, Santa County added 29,425 technology jobs, according to this site s analysis of information supplied by Beacon Economics. During the same time period, Santa Clara County added 54,700 payroll jobs of from all industry groups. That means technology jobs accounted for 54 percent — more than half — of all the jobs added in the South Bay.

The tech sector is growing much more rapidly in Santa Clara County that the total job market. Over the one year that ended in August, technology employment in the region grew by 9.1 percent, while total employment in the region grew 5.4 percent.

At Apple, our most important resource — our soul — is our people, Cook wrote. Along with our many progressive benefit plans, this is another way for us to say thanks.

 

 

 

 

 

 

Apple CEO Tim Cook

Photo Credit: Associated Press

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