Advertising tools that small and medium businesses use to promote their products on Twitter will reach 167 more countries and territories, the San Francisco tech firm said Wednesday.
There are about 100,000 active advertisers on Twitter, including small and medium businesses, according to the company. Twitter first launched advertising for small and medium businesses in 2013, but it was only available in the United States. Since then, advertising has expanded to 33 countries, including Japan, Indonesia, Ireland and Brazil.
Now these ads, which include promoted tweets and accounts, will reach small and medium businesses in more than 200 countries and territories in 15 languages, Twitter said. That includes Honduras, Turkey, Saudi Arabia, Cambodia and others.
This isn t the first effort Twitter has made to expand its global reach.
In August, the company said that it had plans to expand media partnerships in the Middle East and Asia Pacific, promoting its Market Director for India & Southeast Asia Rishi Jaitly to a new role.
The company s stock was up Wednesday morning by about 1.43 percent.
Twitter though has struggled to rake in certain ad dollars and attract more users in the last year, a problem that the company is trying to solve.
Meanwhile, Twitter s stock has taken a beating, falling below its IPO price amid uncertainty about who will take the reins as the company s permanent CEO.
Still, some analysts say that Twitter is ramping up efforts to attract more users and advertising dollars and on Monday, the company s shares were up despite a rocky day for Wall Street.
Twitter, which makes most of its money through advertising, raked in $502 million in sales from April to June, beating Wall Street s expectations for its second-quarter earnings. But the company s stock plummeted after interim CEO Jack Dorsey and CFO Anthony Noto were candid about Twitter s challenges, noting that a turnaround would take considerable time.
Photo Credit: A sign is posted on the exterior of the Twitter headquarters on February 5, 2014 in San Francisco, California. (Justin Sullivan/Getty Images)
