Pew report: Facebook user growth slows in the United States

Facebook remains the most popular social media site among online adults in the United States, but its user growth has largely plateaued since 2012, a report released Wednesday by the Pew Research Center shows.

About 72 percent of online adults surveyed this year by the organization said they use Facebook, a percentage that hasn’t changed much since 2012.

Other social media sites such as Pinterest and Instagram — though younger than Facebook — have doubled their usage since 2012 but growth on all the sites has slowed down in the last year.

The report breaks down the growth rate in this chart:

Pinterest and Instagram Usage Doubles Since 2012, Growth on Other Platforms Slower

Still, the percentage of online adults who use Instagram, Pinterest or LinkedIn daily has increased since September 2014.

The report, which was based on nationwide telephone interviews during the spring, also showed for the first time the percentage of smartphone users and online adults who use mobile messaging apps.

Messaging apps are more popular among younger adults with about 36 percent of smartphone owners using apps such as WhatsApp, Kik or iMessage, survey data showed. About 17 percent of smartphone owners said they used apps such as Snapchat that automatically deletes messages after they’re viewed.

Mobile Messaging Apps Particularly Popular Among Young Adults

Wednesday’s report stemmed from telephone interviews conducted between March 17 through April 2015 with 1,907 adults nationwide, according to the Pew Research Center.

Photo Credit: Getty Images


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  • sd

    I suspect Facebook is reaching the saturation point in the U.S. Everyone who wants to be on it is on it, and those who don’t are not seeing any compelling reasons to change their minds.

    More interesting, I think, is are the plateaus other social-networking sites are displaying. Not only is uptake *far* below Facebook, but none them are gaining participation at another site’s expense.


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