Intel ventures into reality TV with ‘America’s Greatest Makers’ show

Lights, cameras, chips! Intel is making its way to television.

Behold Intel’s new reality show, “America’s Greatest Makers,” a contest to find what inventor can make the best wearable tech device. The show is set to debut in the first half of 2016, and investors will be competing for a $1 million prize to create a wearable device powered by Intel’s Curie module, a tiny Internet of Things chip that can pack a lot of punch.

CEO Brian Krzanich announced the new show at the Intel Developer Forum event alongside Mark Burnett, CEO of United Artists, who, along with Turner Broadcasting System, will be partnering with Intel to produce this show.

“This is a huge cross-platform media event,” said Burnett, according to The Wall Street Journal.

Intel actually ran a similar contest a year ago, titled “Make it Wearable” with a $500,000 prize pool, but the new competition will be broadcast on TV. Though time will tell if Intel can steal some market share from “Keeping Up With The Kardashians” or reach reality TV highs like “RuPaul’s Drag Race,” Intel looks to be doing something more than just entertaining its viewers.

“We believe that wearables and smart connected devices are the next frontier in the evolution of computing,” an Intel spokeswoman said, according to MarketWatch. “Through initiatives like ‘America’s Greatest Makers,’ we aim to provide the technology platforms and inspiration for creators to more easily take part in the growing connected devices boom.”

Photo: Intel employees walk around company headquarters in Santa Clara on Sept. 5, 2006.  (Joanne Ho-Young Lee/Mercury News)

 

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