Twitter has its eyes set on expanding in the Asia Pacific and Middle East.
The San Francisco tech firm said Tuesday it was making a stronger push to partner with media in those regions and was promoting Rishi Jaitly — Twitter s Market Director for India & Southeast Asia — to a new role.
Jaitly is now the Vice President of Media for Asia Pacific and Middle East and will lead efforts to expand into new markets including in Greater China and Southeast Asia, according to a press release from the company.
The Asia Pacific and Middle East regions account for over half of the world s Internet, mobile and social media users today, so this is an exciting opportunity to connect with content partners to drive the global digital revolution from these markets, Jaitly said in a statement. As many of our largest user markets are in these regions, my strategic priorities are to enable our content partners to grow their audience on Twitter, increase our engagement with emerging talent and digital natives, and bring more premium non-English content onto Twitter.
Before joining Twitter in 2012, Jaitly was head of public-private partnerships for Google in India and an Aide to then-Google CEO Eric Schmidt in California. He s a graduate of Princeton University.
Twitter reported last month that it had 316 million users who logged into the microblogging site every month with the majority of users coming from outside the United States.
But the company, which makes most of its money through ads, still gets most of those dollars from the United States.
Other social media companies have tried to tap into Asia Pacific market, but some such as Facebook have struggled to sell ads in India, Reuters reported in August.
Photo Credit: A sign is posted on the exterior of the Twitter headquarters on February 5, 2014 in San Francisco, California. (Justin Sullivan/Getty Images)
