Yahoo hires new editor-in-chief from Time Inc.

Yahoo has hired Martha Nelson, a longtime Time Inc. editorial executive, to be global editor-in-chief of Yahoo Media.

Nelson had been Time Inc.’s first female editor-in-chief, but she lost the job in 2013 after less than a year at the helm when the New York media giant eliminated the editor-in-chief position. She first began working at Time in the early 1990s, founding the company’s InStyle Magazine and later managing People magazine.

She also once worked in the Bay Area during the mid-1980s as the top editor of Women’s Sports & Fitness, published at the time from Palo Alto.

She joins Yahoo on Monday, working in the New York office and reporting to Kathy Savitt, who has dual roles as chief marketing officer and head of media.

The last time Yahoo had an editor-in-chief was in January 2014, before the departure of Jai Singh. Singh stepped down at the same time that Savitt added media to her marketing duties.

Asked if Yahoo Media includes Yahoo News, Yahoo Finance and the Yahoo News Digest app, spokeswoman Becky Auslander wrote that “we don’t comment on internal structures but Martha’s focus will be on our digital magazines.”

Yahoo in January 2014 — again, at the same time as Singh’s departure — began rolling out glossy digital magazines, many led by well-known journalists or media figures and focused on topics such as parenting, health, tech, beauty and style. Yahoo now has 13 digital magazines in the United States and 30 globally, Savitt said in a statement announcing Nelson’s hire.

Above: Martha Nelson, at left, will be the global editor-in-chief of Yahoo Media (Photo courtesy of Yahoo). At right is a screenshot from Thursday’s Yahoo News Digest, one of the Web company’s many media-related products.

 

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