Stay tuned for more football news on Twitter.
The San Francisco tech firm and the National Football League, which have been partners since 2013, said Monday it struck a multiyear deal to deliver more football content to fans.
That includes ingame highlights from pre-season through Super Bowl 50, breaking news and analysis, best plays, custom game recaps, fun infographics, behind-the-scenes content, and archival video, according to a press release Monday by both groups.
Twitter users and brands cannot get enough NFL video and news, and they ll now get more of it, and
faster, than ever before, said Glenn Brown, head of Twitter Content Partnerships and the company s video ad product Amplify.
The 2014 NFL regular season reached 202.3 million unique viewers, representing 80 percent
of all television homes and 68 percent of potential viewers in the United States, according to The Nielsen
Company.
Twitter isn t the only tech company to amp up their sports content this year. Yahoo in July announced a new product for millions of people who participate in fantasy sports leagues.
But Twitter is struggling to attract new users and is on the hunt for a permanent CEO. Meanwhile, rumors started to swirl last week that former Twitter CEO Dick Costolo may step down from the company s board of directors once someone fills the position, according to media reports, who cited anonymous sources familiar with the matter.
Twitter s stock jumped by more than 7 percent this morning following news of the NFL partnership.
Photo Credit: The NFL logo. Nick Laham/Getty Images
