Skip to content
FILE - In this July 20, 2010 file photo, a Netflix customer looks for a movie on Netflix in Palo Alto, Calif. Netflix has provoked the ire of some of its 23 million subscribers by raising its prices by as much as 60 percent for those who want to rent DVDs by mail and watch video on the Internet. New subscribers will have to pay the new prices immediately. The changes take effect Sept. 1, 2011, for Netflix's current customers.(AP Photo/Paul Sakuma, file)
FILE – In this July 20, 2010 file photo, a Netflix customer looks for a movie on Netflix in Palo Alto, Calif. Netflix has provoked the ire of some of its 23 million subscribers by raising its prices by as much as 60 percent for those who want to rent DVDs by mail and watch video on the Internet. New subscribers will have to pay the new prices immediately. The changes take effect Sept. 1, 2011, for Netflix’s current customers.(AP Photo/Paul Sakuma, file)
PUBLISHED: | UPDATED:

Techies, get your new and improved parental leave right here.

Netflix kicked off the action Tuesday by announcing that it would provide up to one year of paid leave for parents with new babies. Microsoft followed suit today: It s increasing paid leave to 20 weeks for moms and 12 weeks for dads.

Family-related perks are a hot currency in the tech industry. Google — pioneer of free food and and fun at work — and Facebook already offer about four months of parental leave, according to jobs site Glassdoor. Earlier this year, Intel added eight weeks of paid bonding leave for both male and female employees, on top of its existing maternity leave offering. A couple of years ago, Yahoo boosted its paid maternity leave to 16 weeks for new moms and eight weeks for new dads. Last year, Facebook and Apple announced they would pay for female employees to freeze their eggs. Zillow pays for shipping of breast milk for traveling mothers, according to Glassdoor.

The Microsoft move has been  a long time coming and is a part of a cultural transformation in the past year-and-a-half, a company spokeswoman told me. (Satya Nadella was appointed CEO in February 2014.)

How important are such benefits when people are choosing where to work?

Perks get people interested, or in the door, said Scott Dobroski, career trends analyst for Glassdoor, in an interview. But they re not strong enough to keep employees around long term.

He said annual Glassdoor surveys of about 1,000 job seekers have found that 43 percent say benefits and perks are important when choosing a job, but that number is outweighed by those who say that salary and compensation matter most (84 percent); career/growth opportunities (60 percent); and company culture (50 percent).

But Dobroski acknowledges that those numbers include other industries outside of tech, and that  tech is in a league of its own as companies in the industry battle over talent.

Meanwhile, Netflix — which famously doesn t have vacation limits  — is getting both kudos and flak for its latest move.

Unlimited policies are just as much about supporting flexibility as they are about increasing the total amount of leave, said Al Lieb, CEO of ClearSlide, through a spokeswoman. The San Francisco startup, which has a couple of hundred employees, last week doubled the amount of parental leave it offers, to 12 weeks. That s the same amount Microsoft, which has more than 100,000 employees, is now offering.

But some say workers need limits: This is the basic problem with unlimited leave, Dylan Matthews writes for Vox. It replaces clear, predictable limits with limits imposed by vague and arbitrary social pressure to work more.

 

Photo: Parental leave, please, so we can watch the babies. And maybe Thomas on Netflix. (Associated Press archives)