Yahoo is buying Polyvore, a Mountain View-based social shopping startup founded in 2007.
The amount and terms of the deal have not been disclosed.
Yahoo said in a statement that the Polyvore will strengthen Yahoo s digital magazines and verticals through the incorporation of community and commerce, and together Yahoo and Polyvore will power native shopping ads that drive traffic and sales to retailers.
Polyvore has built an excellent team, a category leading product, and a strong business based on a highly engaged community, said Simon Khalaf, Yahoo s senior vice president of publicshign products, in a statement. The combination of Yahoo s industry-leading digital content with Polyvore s expertise in community and commerce has outstanding potential. We are thrilled to have the Polyvore team join us.
Polyvore products and services will continue to operate following the close of the acquisition.
I m delighted to join Yahoo. Our core mission of empowering people to feel good about their style will remain the same, but with Yahoo s help we ll be able to make Polyvore even bigger and better for our user community, said Jess Lee, Polyvore s co-founder and CEO, in the statement. I m also excited that we ll be able to deliver more scale to our advertisers by integrating our ad offerings into Yahoo Gemini.
Yahoo said the Polyvore team will join respective Yahoo offices in Sunnyvale, San Francisco and New York. Lee will report directly to Khalaf.
Above: A screenshot from Polyvore s website.
