Apple Watch starts tickin’ in seven more countries

With the sleek efficiency of a well-crafted Rolex Oyster Perpetual Yacht-Master II, Apple continues its global rollout of the new Watch today, going on sale in Italy, Mexico, Singapore, South Korea, Spain, Switzerland and Taiwan.

There’s more coming, too: Apple Watch will debut on July 17 in Netherlands, Sweden and Thailand.

The Watch is now available in 16 countries, after its launch in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US. And on a website as polished as the Watch itself, Apple has been pouring on the accolades:

A device you wear is vastly different from one you keep on a desk or carry in your pocket. It’s more than a tool. It’s a true expression of your personal taste. So we designed Apple Watch to reflect a wide range of styles and preferences. Because we want you to love wearing it as much as you love using it.

As Apple Watch watcher Philip Elmer-DeWitt said in his post on Fortune’s site, the product’s debut has received mixed reactions, including its unveiling in Singapore earlier today:

Unlike the iPhone 6 and 6 Plus, which generated Apple’s longest lines ever, there were none for the Apple Watch in April. If you wanted to buy a Watch in any of the nine countries slated to receive the first shipments, you had to order it online for delivery at home.

Apple still requires pre-orders, but now you can pick up your Apple watch at an Apple retail outlet—which is why anybody bothered to line up in Singapore or the other six countries that took deliveries today.

Yet Elmer-DeWitt goes on to point out that also on Friday FBR analyst Daniel Ives said Apple “has already sold 5 million Watches worldwide, which would put it on a steeper adoption curve that the original iPhone.”

Photo: Josh Edelson/AFP/Getty Images


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  • RanchrFL

    Space Black SS arrived yesterday, well before the projected July delivery date. So far impressed, relatively easy to figure out. Early delivery could bode well for earnings.