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epa04109222 The new system CarPlay Apple integrated in the Ferrari FF is shown during the press day at the 84thGeneva International Motor Show in Geneva, Switzerland, 04 March 2014. CarPlay gives iPhone users the opportunity to make calls, use Maps, listen to music and access messages by voice or touch. The Motor Show will open its gates to the public from 06 to 16 March presenting more than 250 exhibitors and more than 146 world and European premieres.  EPA/SANDRO CAMPARDO
epa04109222 The new system CarPlay Apple integrated in the Ferrari FF is shown during the press day at the 84thGeneva International Motor Show in Geneva, Switzerland, 04 March 2014. CarPlay gives iPhone users the opportunity to make calls, use Maps, listen to music and access messages by voice or touch. The Motor Show will open its gates to the public from 06 to 16 March presenting more than 250 exhibitors and more than 146 world and European premieres. EPA/SANDRO CAMPARDO
Michelle Quinn, business columnist for the Bay Area News Group, is photographed for a Wordpress profile in Oakland, Calif., on Wednesday, July 27, 2016. (Anda Chu/Bay Area News Group)
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The tech industry is famous for disrupting traditional businesses. Now, it s the car s turn.

After years of being treated as a side business by Silicon Valley, as the New York Times put it, the car is having its moment. The tech giants such as Google and Apple are zeroing in. Apple with CarPlay and Google with Android Auto are battling to rule the dashboard.

And as I wrote last week, there is intense speculation around Apple s plans to make its own car, slated out in 2020.

One theory is that Apple will buy Tesla, as Business Insider recommended. But given the company reportedly has hired about 200 car-related people for its Project Titan, it s hard to imagine that s just to get up to speed before making the purchase.

Tim Bajarin, the tech analyst, in a piece for PC Magazine, wrote that making a car, or a TV set for that matter, isn t part of Apple s DNA:

Vox says, Apple Car does make sense:

Henry Blodget in Business Insider said the idea that Apple can reinvent the car industry and make a good profit margin indicates a shifting mindset in Silicon Valley:

Above: Apple s CarPlay inside a Ferrari FF shown in Geneva, Switzerland in March 2014. EPA/SANDRO CAMPARDO