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Yahoo has hired a longtime Fortune editor, Andy Serwer, to be editor-in-chief of Yahoo Finance.

The hiring was announced in a blog post Wednesday by Kathy Savitt, the Sunnyvale-based company s chief marketing officer and head of media.

I am over-the-moon thrilled to be coming to Yahoo and moving full bore into the digital world, Serwer said in his own blog post Wednesday.

Serwer replaces Aaron Task, who spent about seven years editing Yahoo s business and investing news service. Savitt said Task will now focus on expanding Yahoo Finance s video programming.

Above: Andy Serwer is Yahoo Finance s new editor-in-chief. (Photo from Yahoo)