GoPro, whose versatile high-def cameras have almost become appendages of the extreme-action crowd, is embracing its inner entertainer by launching its own channel on set-top streaming Roku.
The move, announced today, signals the San Mateo-based startup s entree into the world of media, hoping its offering will provide a sort of You Tube on steroids for skydivers, skateboarders and other extreme-sports enthusiasts who like to film themselves doing crazy things. The channel is expected to launch this spring, according to a post on Quartz.com.
And that s not to say it ll be 24-7 showings of vertigo-defying madness. As Quartz points out, there ll be plenty of content from dogs and cats with GoPro cameras strapped to their necks:
GoPro, which announces its quarterly earnings later today, plans to serve up content spawned by its affiliation with several sports entities:
The company will have plenty of company as it settles in at Roku, where viewers can choose from a smorgasbord of sports videos and other streaming content:
If they re successful, the post points out, the GoPro gang would build upon similar GoPro offerings on Xbox and Virgin America in 2013, all seemingly geared toward its predominantly young, adventure-seeking audience.As my colleague Jeremy Owens reported recently, GoPro clenched a deal with the National Hockey League to broadcast directly from the ice at NHL games starting this weekend, a new advance in the collision of tech and sports.Bringing its content to the streaming device for millennials is one more way to tap into the lifestyle surrounding its camera business.Credit: GoPro
