It will still be pink but not furry.
Lyft, the ride-hailing company that competes with Uber, has shaved off its giant fluffy mustache that was affixed to Lyft drivers cars.
Instead, Lyft drivers will sport a glowstache, reports Wired.
Here s how Wired described Lyft stache 2.0:
It s a small, plastic mustache, about the size of a banana, designed to float on Lyft drivers dashboards using magnets. At night, it emits a gentle pink glow….The glowstache is a little less cute, a little more cool. Still friendly, still fun—just not overbearingly so.
The fluffy mustache was part of Lyft s cheerful and engaging gestalt, as opposed to Uber s sleeker James Bond image.
The company knew that the iconic symbol was both helpful and polarizing, with some drivers giving up on affixing the mustache like a giant stuffed animal to their grills. The company had started issuing smaller, handheld mustaches, as GigaOm reported.
Jesse McMillin, the company s new creative director, told Wired:
People were either like, I love it, or I never want to get in a car like that.
The sprucing up of the mustache comes after the company relaxed its rules about the the fist bump, which was part of the Lyft driver/rider experience, as GigaOm reported. Also, Lyft passengers are invited to sit where they would like. They used to take the front passenger seat.
Photo by Jose A. Iglesias/Miami Herald/MCT
