Ex-Yahoo CEO: Twitter + Yahoo “a perfect match”

Another day, another speculation about what Yahoo should buy — or vice versa.

This morning, former interim Yahoo CEO Ross Levinsohn was on CNBC to suggest that Twitter should buy the core Yahoo business after Yahoo’s Asian assets are sold.

“If you put Twitter and Yahoo together, it would be the most powerful force in the media business,” said Levinsohn, calling his suggested deal “a perfect match.” Levinsohn was Yahoo’s interim chief for several months before the board tapped Google’s Marissa Mayer in 2012.

SunTrust analyst Robert Peck said in an email Tuesday that Twitter would need to raise more debt or a significant component of equity to make such a deal work, but Peck said the scenario “is actually intriguing” and could make sense by coupling the respective strengths of each company. (Peck just last month had floated the idea of Levinsohn as a future Twitter CEO).

This season has been a busy one for matchmakers and prognosticators with visions of Yahoo’s future marriage prospects. Adding to the perennial predictions of an AOL -Yahoo merger have been suggestions that Yahoo could buy a big cable company such as CNN or Scripps Networks.

Update: My colleague Jeremy Owens reports that Twitter stock gained 6.5 percent today amid Levinsohn’s Twitter-Yahoo chatter.

Above: Ross Levinsohn spoke at the Web 2.0 Summit in San Francisco when he was Yahoo’s executive vice president of Americas, in October 2011. (AP Photo by Paul Sakuma).



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