Just when you thought Big Data had scraped all the personal information about our private lives possible, we get this dispatch from the front lines of online dating:
The data-crunchers at Match.com and dating website Plenty of Fish have figured out, down to the minute, the most active time of the whole year for companion-seeking SWMs, MBFs, BHM, TMMs and the rest of the gang.
Data from dating websites Match.com and Plenty of Fish indicate that this evening—roughly 5pm to 8pm EST—is traditionally the single in terms of traffic to their sites. Match.com gets, suggesting that activity peaks at about 7:52pm CST.
Why, you ask, are so many people jumping online right now? Could it be fallout from those post-holidays blues? Or wanting to start off the New Year with a, um, bang?
Anyway, here s to a happy and companion-filled 2015!
Credit: Illustration by Rick Nease/Detroit Free Press via KRT archives