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PHOTO BY RICHARD KOCI HERNANDEZ    Profile of Srinija Srinivasan, who runs the team of web surfers who compile the yahoo directory. Here, she poses in the Yahoo lobby in Santa Clara.
PHOTO BY RICHARD KOCI HERNANDEZ Profile of Srinija Srinivasan, who runs the team of web surfers who compile the yahoo directory. Here, she poses in the Yahoo lobby in Santa Clara.
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It’s New Year’s Eve 2014, otherwise known as the official last day of Silicon Valley online landmark the Yahoo Directory (although Search Engine Land points out it actually closed five days early).

A visit to its former URL, dir.yahoo.com, now redirects to Yahoo’s similarly old-school and incomplete Small Business page.

If you’d like to reminisce about the golden days of Yahoo Directory, when the Sunnyvale company hired Web artisans to hand-pick what we now depend on algorithms to search for, check out Mike Cassidy’s October post about the Directory for Silicon Beat:

Hand-crafted — that’s how they did it back in the day. Yahoo employed an army of “surfers” who combed through digital piles of URLs, submitted by site owners and the public, and decided which were worthy of inclusion in the directory and under which categories and subcategories they should be listed.

“It was pretty wild,” says Steve Berlin, Yahoo employee No. 14 and the company’s first full-time surfer. “Basically, everyone was given a list of hundreds of sites and every day they were given a new list or every week they were given a new list. Everyone had their own specialties.”

… A music fan might be in charge of vetting and categorizing new music sites that were submitted by their developers. A bookworm would categorize books. A sports nut might sort out sports teams and fan sites.

It was as if the surfers were building the knowable Web by hand. They had rules: A website had to be substantive, no thin content. A site needed to be a site, not just a page.