“A few big successes compensate for dozens and dozens of things that didn’t work.”
— Jeff Bezos, Amazon.com CEO, says he’s “made billions of dollars of failures” at the company. But, he said at Business Insider’s Ignition Conference Tuesday, what matters is that Amazon continues to experiment. Among the successes he cited: Kindle, Amazon Prime, Amazon Web Services and more. As for the flop that is Amazon’s Fire Phone — the company’s foray into smartphones that it had to take a $170 million charge on? Bezos said the company will continue to bet on it. “I feel it takes more time to analyze something like that,” he reportedly said.
Photo: Another of Amazon’s big bets is its Prime Air drones, which might one day deliver packages to customers. Or not. (Amazon/AFP/Getty Images)
