Quoted: on selling Girl Scout cookies online

“Learning social-media marketing and e-commerce is really great, but I think you need that face-to-face terror, too.”

Shaherose Charania, CEO of tech company Women 2.0 and a former Girl Scout. Girl Scouts — who have traditionally sold cookies in front of supermarkets and to their parents’ co-workers — will soon be able to peddle the goodies online. Under the Digital Cookie program announced today, each scout could have a website where she could market the cookies, make a video sales pitch, and accept buyer credit cards for what is the organization’s primary fundraiser.

The organization had for years resisted efforts to modernize and sell cookies online. Now, “we want to help them become online entrepreneurs,” said Sarah Angel-Johnson, the Girl Scouts’ chief digital cookie executive, according to Bloomberg Businessweek.

Still, Charania said that even though she hated selling cookies door-to-door, “it built my confidence, I learned social cues and how to sell to people.”

 

Photo from MCT archives

 

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