Learning social-media marketing and e-commerce is really great, but I think you need that face-to-face terror, too.
— Shaherose Charania, CEO of tech company Women 2.0 and a former Girl Scout. Girl Scouts — who have traditionally sold cookies in front of supermarkets and to their parents co-workers — will soon be able to peddle the goodies online. Under the Digital Cookie program announced today, each scout could have a website where she could market the cookies, make a video sales pitch, and accept buyer credit cards for what is the organization s primary fundraiser.
The organization had for years resisted efforts to modernize and sell cookies online. Now, we want to help them become online entrepreneurs, said Sarah Angel-Johnson, the Girl Scouts chief digital cookie executive, according to Bloomberg Businessweek.
Still, Charania said that even though she hated selling cookies door-to-door, it built my confidence, I learned social cues and how to sell to people.
Photo from MCT archives
