Churn in the Comms team: Tesla’s Simon Sproule to join Aston Martin

Simon Sproule, Tesla Motors’ fast-talking Vice President of Communications, is leaving Tesla after just seven months to join Aston Martin as Chief Marketing Officer, according to a report in PR Week.

Sproule could not be reached for comment Monday; his voice mail is full. Tesla declined to comment.

“As you know, we don’t comment on personnel,” said spokesperson Liz Jarvis-Shean in an e-mail.

Sproule joined Tesla in April of this year, filling a huge hole in the company that was created when Ricardo Reyes, who led Tesla through its 2010 IPO, left for Square in 2012.

During his seven months at Tesla, Sproule and the company’s small comms team dealt with dealership battles, the high-profile Gigafactory announcement and the introduction of right-hand drive in markets like the UK and Japan.

His departure comes as Tesla prepares to “Unveil the D” at an event in Los Angeles Thursday. Most analysts think the “D” refers to All Wheel Drive, along with something regarding forays into autonomous driving.

Aston Martin recently named Andrew Palmer CEO. Sproule reported to Palmer when both men worked at Nissan; they are close friends.

We will miss hearing things like “More info to come next week” and “Stay tuned” in that delightful British accent.

Simon Sproule. Photo via his LinkedIn profile.




Share this Post