Shares of Apple stock are coming back down to earth after reaching historic highs.
The company s stock fell more than 3 percent to just under $100 per share Wednesday morning. The drop came on the day that arch-rival Samsung debuted new smartphones and a virtual reality headset, threatening to steal some of Apple s thunder ahead of a high-profile event scheduled for next week.
What s more, Apple is reeling from a scandal in which dozens of risqué celebrity photos were reportedly stolen from iCloud. The company issued a statement Tuesday saying that its systems were not to blame for the breach, which victimized stars ranging from Jennifer Lawrence to Kirsten Dunst.
Although Apple is still weathering the fall-out from the scandal, analyst John Jackson of IDC said the company was wise to tackle the issue head-on.
Apple has done the right thin from a crisis management perspective by getting ahead of it, he said.
Apple s stock is taking a dip amid new offerings from its competitors and continued outrage over the theft of intimate celebrity pictures (Kevork Djansezian/Getty Images).
